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Flash indexed by search engines

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Flash sites are now indexed by search engines!Historically most search engines indexing algorithm was developed as text based, looking for keywords inside HTML text and links. So the sites created in Flash (SWF) and other Reach Media Technologies that didn’t display their content in simple HTML format were practically excluded from search results.This situation was frustrating for web developers, who had to find workarounds and alternative solutions like creating text versions of the same pages to help search engines index and rank their Flash sites.It was not ideal for searchers either, as potentially great matches for their queries were not ...

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Myths about SEO

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Myths about SEOThere are numerous definitions of the SEO on the internet, masses of articles and blog entries. This time we will though try to define what SEO is NOT, dealing with main misconceptions and myths in this area.The first thing you hear about Search Engine Optimization is that it is a way of tricking search engines. As an Internet marketing strategy, SEO is trying to understand how search engines work and what people search for. So optimizing a website primarily involves editing its content and HTML to assist indexing activities of search engine but not to fool them. If ...

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Does Sitemaps help your SEO ranking?

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Does Sitemap help your site SEO ranking?Apart from the usual HTML page sitemap available for users as a navigation aid listing pages on the site, there is a Sitemap XML protocol which is a common standard agreed by main search engines Google, MSN and Yahoo in November 2006. In 2007 it was joined by Ask.com and improved into ‘autodiscovery’. The new open-format autodiscovery allows webmasters to specify the location of their Sitemaps within their robots.txt file, eliminating the need to submit sitemaps to each search engine separately. Sitemap is an XML standard file which allows search engines to crawl the ...

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Web Design & Development

Web Design and DevelopmentThe nature of modern marketing dictates that your organisation should have a strong online presence. With the Internet so widely accessible through many mediums, it's imperative to be at the forefront of your sector.
Users of the internet are notoriously unforgiving. If a website doesn't load, doesn't inspire interest or doesn't provide instant satisfaction, your potential customer could be lost forever!
Amaxel understands Internet users, appreciates good design and welcomes logical navigation! If your website is complicated, fussy or confusing, your customers will make the same assumption about you and your organisation.
Unlike any other form of advertising, the website is the most accessible form of customer-facing marketing in the modern world.

Graphics & Print

Graphic DesignWhile digital media has undoubtedly become one of the fastest growing and most popular forms of marketing, the need for printed media has not completely disappeared!
Amaxel is able to offer traditional media services to compliment the entire marketing mix with a consistent and cohesive style.
    * Identity
    * Character Design & Illustration
    * Brochure & literature
    * Direct Mail
Combining printed and digital media can be one of the most effective ways to reach your target audience. By keeping your media design in one place, Amaxel can guarantee a structured and consistent approach.
Our creative team consists of Web Designers as well as Graphic Designers working across all mediums.